Domino Sugar Factory.
Brooklyn NY, USA: An Alternate Plan.
AN ECONOMIC ENGINE FOR NEW YORK. A PROUD LEGACY FOR FUTURE GENERATIONS.
CASE STUDY: THE TATE MODERN. REGENERATION OF AN INDUSTRIAL SITE.

 
 
 
A Message
From Our Local Representatives
Assembly NYS Logo Albany Sm

JOSEPH R. LENTOL
Assemblyman 50th District: Kings County
Chairman: Committee
on Codes.


COMMITTEES: Rules, Ways & Means, Ethics
and Guidance, Election Law

JOSEPH R. LENTOL in
The New York Observer, backing a "Radical Redesign:"
New York Observer

VITO J. LOPEZ
53rd Assembly District
Kings County
Chairman: Housing.


COMMITTEES: Rules, Commerce, Industry & Economic Development, Social Services.

SUBCOMMITTEES: Mitchell-Lama, Problems of Elderly Minority, Affordable Housing.
 
The Buildings
 
Domino Sugar Site
 
 
The Tate Modern
The Tate Boat Service
 
 
 
 
  Overview
  > PRESERVE THE PAST, CREATE A FUTURE…JOBS, TOURISM, AFFORDABLE HOUSING
   

From the Office of Mayor Michael R. Bloomberg (1):
Mayor Michael R. Bloomberg, Deputy Mayor for Economic Development Robert K. Steel and NYC & Company CEO George Fertitta today announced New York City drew a record-breaking 48.7 million visitors in 2010. The higher-than-projected 6.8 percent increase over 2009 keeps the City on pace to meet its goal of attracting 50 million annual visitors by 2012 - a goal set by the Bloomberg Administration in 2007, prior to the national recession. The hospitality industry added 6,600 jobs over the past year, employing more New Yorkers in 2010 than ever before. In 2010, New York City set a record for hotel rooms added and hotel rooms sold, while attendance at cultural institutions rose. Mayor Bloomberg was joined at the announcement at the Brooklyn Botanic Garden by Brooklyn Borough President Marty Markowitz, Council Member Karen Koslowitz and Brooklyn Botanic Garden President Scot Medbury.

"This past year was New York City's most successful year for tourism ever, and we're well on our way to achieving our goal of attracting 50 million visitors a year," said Mayor Bloomberg. "The strength of our tourism industry is one of the reasons New York City was less impacted by the national recession than other cities, and it continues to be one of the reasons we're growing faster than other cities today. The industry employed more New Yorkers in 2010 than ever before, and the $31 billion visitors spent this year supported our restaurants, shops, hotels and cultural institutions. We're constantly looking for ways to strengthen and diversify our economy, and growing our tourism industry is an important part of that work."

Even as local economies across the country remained sluggish following the national recession, 2010 was a banner year for New York City's hospitality industry and cultural community. In 2010:

  • New York City's 1,200 nonprofit cultural organizations, which generate an estimated $18 billion in economic activity due to tourism, reported an average attendance increase of five percent;

    Continued Reading: More News from the Blue Room
  > Cultural economic benefits have staggering positive results.

  > The Domino site is one of the United States’ last standing and intact icons of America’s Industrial Revolution.

  > The following case study focuses on the Tate Modern because it is directly relevant and well-documented.
 

Just an Old Power Station
in the U.K.?

The Tate Modern Case Study
Regeneration Impact:(2)

  > Estimated to generate revenue of $205.5 million(3) per annum to London overall

  > It is estimated that Tate Modern is worth between $102.7 –143.8 million(3) in revenue to the borough of Southwark alone.


  > The Tate Modern has attracted new investment and led to an estimated 1,800 hotel and catering jobs. This has contributed to the estimated 3,000 new jobs which have been directly or indirectly linked to the creation of the Tate Modern.

  > During its first year in operation, the Tate Modern attracted 5.25 million visitors – well above original estimates – and had become the third most visited tourist attraction in all of England.

  > As with other major new visitor attractions, visitor numbers have now stabilized. Around 3.5 million visitors are attracted to the Tate Modern annually.

  > This figure exceeds the initial predictions. In addition to the millions of annual visitors, the project has also brought new jobs and investment to the area.

  > Commercial development in Southwark has also outpaced the London average, as has the increase in the number of new businesses.

  > In addition, the Tate Modern is credited with helping change the attitude, image and aspirations of the area.
  Benefits & Major Points
  > Using conservative figures based on the Tate Modern Case Study, with a modest admission price, the Domino site would bring in between $80−$100 million in revenue per annum.(4) These figures do not include revenue generated through businesses outside the Domino site.

  > Site is large enough to maintain the historical nature of the original structures and develop other commercial aspects to support the arts center, including affordable housing.

  > A “Green Technology Center” will be included to develop, showcase, and power the entire site through sustainable alternate energy – Wind, Wave, Solar, and Geothermal. The visibility of this site will help spearhead New York State as a global center of green technology.

  > Strong positive ripple effect throughout the economy

  > Unique waterfront location, with promenade for park, restaurants, and landing sites for water taxis, private boats.

  > Theaters for the performing arts, music, and film

  > Magnet school for the arts

  > Develop space for the local community to function as a creative incubator

  > International traveling exhibitions

  > Showcase for art fairs

  > Rotating exhibitions of private collections

  Conclusion:
When is the right time for this project?
  NOW!
 
 

(1) Source: News From the Blue Room. PR- 003-11 January 4, 2011.
(2) Source: Government of Birmingham, Gardiner & Theobald LLP, Jura Consultants, Gleets (20 Jan. 2005).
(3) Pound Sterling to US$, July 22, 2007.
(4) Average number of visitors multiplied by average price of museum admissions.

     
 
For further information or comments contact us at: domino@dominosugar.org
 
 

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YouTube
Domino Sugar: YouTube

Printable Presentation
Domino Plan PDF

New York Magazine. Jerry Saltz on Domino and what the Guggenheim should have done:
New York Magazine

WG News + Arts
WG News + Arts

Location: Google Map
Domino Sugar

Some Background:
America's 11 Most Endangered Historic Places
National Trust

The Municipal Arts Society of New York
The Municipal Arts Society of New York

A Letter from W.I.P.
(Williamsburg Independent People): "Dear Fellow New Yorker, Imagine This."

An Important Message from W.I.P. about the owners' ill-conceived plans.

For Tate Modern and Other Regenerated Sites, See Also:
Tate Modern
London, UK

Agricultural & Industrial
Museum of York County

York Pennsylvania, USA

Andy Warhol Museum
Pittsburgh Pennsylvania, USA

Art Center College of Design
Pasadena California, USA

Atelierhause 79
Berlin, Germany

BALTIC
Gateshead Quays, UK

Centrale Montemartini of Rome
Rome, Italy

Custard Factory
Birmingham, UK

Dia: Beacon
Beacon NY USA

Geffen Contemporary @ MOCA
Los Angeles California, USA

Grand Palais
Paris, France

Harborough Museum Market
Harborough, UK

King Plow Art Center
Atlanta Georgia, USA

Künstlerhaus Bethanien
Berlin, Germany

Letterman Digital Arts
San Francisco, USA

The Lowry Center
Manchester, UK

Mass Moca
North Adams Massachusetts, USA

Musee d'Orsay
Paris, France

Museum of Estonian Architecture
Tallinn Estonia

Noguchi Museum
Long Island City NYC, USA

Old Ford Motor Factor
Singapore

Radialsystem V
New Space for the Arts
Berlin, Germany

P.S.1 MoMA
Long Island City NYC, USA

Queen Victoria Museum
Launceston Tasmania, Australia

The Power Plant Contemporary Art Gallery
Toronto, Canada

Torpedo Art Center
Alexandria Virginia, USA